Built to
be seen.
Get found. Get booked. Websites, local SEO, and AI-search visibility for southeast Wisconsin small businesses — one flat published price.
Fifteen years of design for brands you already know
Every local business deserves to be the one that shows up.
We work with the businesses your neighbors actually call — and we know what each one needs to rank, look right, and win the job.
02Contractors & remodelersBefore/after galleries that close the next job while you finish this one.
03Professional servicesLaw firms, accountants, advisors. Credibility-first design that makes the consultation feel inevitable.
04Restaurants & retailMenus that load instantly, hours that are never wrong, a Google profile that fills tables.
05Health & wellnessDentists, chiros, salons, studios. Booking-first builds that fill the calendar.
Three ways in. Every one of them rings the phone.
Most agencies make you book a call to hear a number. Ours are printed on the card — the same card every client sees.
Updated whenever prices change. Which is rarely, and never mid-project.
Flat monthly plans. No hourly mystery.
We're not the cheapest. We're the ones who answer the phone.
New website builds: $4,500 template (2 weeks) · $9,500 custom (4–6 weeks) — or fold into a 12-month plan.
See the difference before you pay for it.
01The converter — HVACNorth Branch Heating & Cooling
Built to ring the phone: drag-to-compare seasonal hero, published prices, emergency rail, same-day promise kept above the fold.
Open the live demo
02The editorial — bakeryButterfield Bakehouse
A neighborhood bakery treated like a food magazine — broadsheet menu, out-of-the-oven ticker, hours that know what day it is.
Open the live demo
03The showpiece — custom builderVesper Custom Homes
Scroll the hero and watch a lake house light up at dusk, frame by frame — generated and choreographed entirely in-house.
Open the live demoConcept demos, labeled as such — every pixel and image made by us. Client case studies land here as pilots wrap. Want proof of range? The Lab: one firefly, four brands →
From first call to first customer.
Free strategy call
Thirty minutes. We look at your site and your competitors, and tell you the truth.
We design & build
Two weeks for template builds, 4–6 for custom. You see progress, not silence.
We launch & market
SEO, Google profile, reviews — switched on from day one.
You get the calls
A monthly report in plain English. Cancel anytime. You own your site.
Big-brand design. Neighborhood accountability.
Design that embarrasses your competitors
Years of digital design for global brands like Dyson, now pointed at your corner of Wisconsin.
Pricing on the website
One of the only agencies in the market that publishes it. That should tell you something about the others.
Local and reachable
Based in Wauwatosa. We answer the phone, we show up, and we drink the same coffee you do.
Findable where people actually ask
Google, Maps — and now ChatGPT. AI-search optimization is built into our top plan, by someone who did GEO before it had a name.
Joel Kelly
Founder & Lead Designer
Founder-led, on purpose. Joel designs and builds every site himself, with trusted specialists on call for copy and video when a project needs them. The person you talk to is the person doing the work — and that's the point.
"Wauwatosa is named for the Potawatomi word for firefly. Our job hasn't changed in two hundred years: make the small lights impossible to miss."
The things you'd ask on the phone anyway.
Prefer the actual phone?
(262) 352-1470A person. Same-day call-backs. The seventh answer is whatever you ask.
How much does a website cost?
Template builds are $4,500 (or $499/mo over 12 months). Custom builds start at $9,500. Care plans run $199–$1,500/mo depending on how much marketing you want handled. It is all on this page on purpose.
How long does it take?
Two weeks for a template build. Four to six for custom. We give you the date before you sign, and we hit it.
Do I own my website?
Yes. Your domain, your content, your site. If you ever leave, it goes with you — no hostage situations.
What's a care plan?
Hosting, software updates, security, backups, and a human who answers when something needs changing. Growth and Dominate add the marketing: Google profile, reviews, local SEO, and AI-search optimization. Video is a separately priced add-on — we film once and cut a quarter of ads from it.
Do you only work with Wauwatosa businesses?
No — we serve all of southeast Wisconsin: Milwaukee, Waukesha, Brookfield, West Bend, Mequon, Cedarburg, and everywhere between.
Do you use AI?
For the repetitive work — video editing, drafting review responses — so more of your budget goes to design and strategy. Your site is designed by a person who has met you. We think that's the right way around.
Ready to be impossible to miss?
Free 30-minute strategy call. We'll tell you what's broken even if you don't hire us.